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YouTube is a widely-used social platform, boasting a user base of over 2 billion active monthly users. With users watching more than 1 billion hours of videos daily, it has become a valuable tool for entrepreneurs seeking to reach their target audience. As such, many entrepreneurs utilize their business accounts to promote their products or services through the platform.
As a content creator on YouTube, it is important to ensure that your videos are being viewed by your intended audience. While it may be true that your audience is active on the platform, it is crucial to determine the optimal time for them to view your product videos.
To achieve this, it is necessary to identify the best times to publish YouTube videos. As such, many individuals seek information on the best time to post on YouTube in 2023. This requires a comprehensive understanding of YouTube’s algorithms and the ability to plan an appropriate video publishing schedule accordingly.
What Time of day is the worst for YouTube posting?
As a marketer, the prospect of a low-viewed promotional video can be disheartening. This can often be attributed to the timing of the video’s release, which may coincide with periods of low online activity among the intended audience.
To avoid such setbacks, it is essential to identify both optimal and unfavorable times for video publication.
This allows for efficient use of time and resources, as it ensures that videos are released during periods of high audience engagement.
Studies indicate that Sunday is the least favorable day for posting video content on YouTube, with Tuesday and Wednesday also experiencing low levels of online activity due to work-related obligations.
Additionally, hours between 6 AM to 9 AM, 9 AM to 12 PM, and 9 PM to 12 AM are not recommended for video publication.
Best Times to Post YouTube Videos 2023
Determining the optimal times for publishing YouTube videos is a crucial aspect of successful marketing campaigns. By carefully analyzing user behavior, we can identify when individuals are most likely to engage with social media platforms.
To assist in this effort, we have compiled a list of the best times to publish YouTube videos. By adhering to these guidelines, content creators can increase the likelihood of reaching their target audience and achieving greater brand exposure.
| Weekdays | Best Time to Publish Videos on YouTube |
| Monday | 2:00, 3:00, and 4:00 |
| Tuesday | 2:00, 3:00, and 4:00 |
| Wednesday | 2:00, 3:00, and 4:00 |
| Thursday | 12:00, 1:00, 2:00, and 3:00 |
| Friday | 12:00, 1:00, 2:00, and 3:30 |
| Saturday | 9:00, 10:00, 11:00 |
| Sunday | 9:00, 10:00, 11:00 |
You can make use of the above-mentioned YouTube video timing which is found to be productive and can expect good reach.
Best Times To Upload YouTube Shorts
Effective timing is crucial for achieving optimal views and click-through rates on YouTube videos. Given the recent popularity of YouTube shorts, which typically offer shorter viewing times, this trend is particularly evident.
First Time (11: AM Eastern)
If you are seeking to increase the visibility of your YouTube videos, it is recommended to begin posting no earlier than 11 AM Eastern Time. By adhering to this timing, you may increase your chances of achieving optimal viewership and engagement.
Second Time (11:00 a.m. Eastern 3:00 p.m. Eastern)
For those seeking to reach a younger demographic on YouTube, the second optimal time for publishing videos is 3 PM Eastern Time. This timeframe may be particularly appealing to individuals in the USA and Europe. Posting videos with content that resonates with younger viewers during this time may increase the likelihood of achieving optimal engagement and views.
To access YouTube’s analytics section, navigate to YouTube Studios. Once there, select the “audience” section, which will allow you to view data related to your viewers’ online activity. Within this section, you can discover the optimal time slots for publishing your videos to reach your audience in the most effective manner. These time slots will be highlighted in purple, providing a clear visual representation of the best times for engagement.
To maximize your audience reach, it is recommended to post your first video of the day during the highlighted time slots in the YouTube analytics audience section. This time slot will provide you with a broader audience group and more views. Additionally, by analyzing what types of videos and creators your viewers are interested in, you can create similar videos to meet the expectations of your audience.
Best Time to Go For Live Streaming
Live streaming is an essential aspect where finding the right time to go live can make a significant impact. Unlike posting a video and waiting for viewers to engage with it, live streaming provides an opportunity to interact with your audience in real time.
More efforts need to be contributed as you need an audience to interact. When there are no viewers then there is no point in going live. With your analytics chart, you can easily find out the time when your audience is available and you can make use of the time and get engaged with your audience.
Best Time to Publish YouTube Videos using YouTube Analytics
Utilizing YouTube analytics can greatly assist in determining the optimal time for publishing videos on the platform. By providing comprehensive information about a given video, creators enable YouTube to accurately assess its significance and potential impact.
It is important to note that the initial 24 to 48 hours following a video’s release are critical to its performance, as this is typically when the majority of views are accrued. Utilizing various metrics, YouTube analytics can identify the best times for video publication.
A user-friendly chart, available within the account section of YouTube, displays data on the days of the week when a video has garnered maximum and minimum views. By utilizing this feature, content creators can effectively plan their publishing schedule and maximize audience engagement.
How Often Should You Post on a New YouTube Channel?
As a novice in the world of YouTube, gaining views and understanding the optimal time to publish videos can be challenging. Additionally, it may be difficult to attract a significant audience initially since your channel is new.
Fortunately, YouTube analytics can assist in identifying the regions where your videos are being viewed the most. In the “overview” section of the analytics, you can view the number of real-time views within the previous 48 hours. By monitoring this data for a week, you can determine the most favorable times to post your YouTube videos.
Tools to Help Find Your Best Upload Time
We have dedicated YouTube management tools that will help us find the best times to post YouTube videos. Those tools are vidIQ and TubeBuddy. These extensions are suggested for you to get more information on uploading days and times.
Best Time to Upload Using Tube Buddy
Apart from YouTube analytics, by installing TubeBuddy you will get details regarding the best time to upload below the audience analytics page of YouTube. You can make use of the peak time recommended by the extension and you can frame your YouTube video publishing schedule and can start posting videos at those times.
Conclusion
Hope you have gained clear knowledge about the best times to publish YouTube videos. This is very essential as the purpose of posting videos can never be fulfilled if you post them at the wrong time.
Just like post timing, the post title is also very crucial. The title should be catchier and should grab the attention of the audience. Many videos even posted on the best time have failed mainly because of irrelevant titles. Keep all these suggestions in mind and post your video and let it go viral among your viewers.