Last Updated on September 13, 2023
What is IPTV is the highly searched question on any search engine today. Consumers are getting more curious to know what technology has for them to improve their viewing experience. This is going to be a premium guide that will explain what is IPTV and how it works.
The market presence of IPTV has created a massive revolution among consumers and it has changed the way of watching videos. More convenience is delivered through an IPTV system than offered through traditional TV.
By delivering high-speed channel accessibility to end-users’ devices, IPTV has succeeded in getting the top position in the market all over the world. Still, many consumers are not aware of the IPTV industry. Let us just get into details and guide you to know more about the advanced technology and how it is going to work.
What is IPTV?
Before understanding the technology behind IPTV, you need to know what IPTV stands for. IPTV stands for Internet Protocol Television and the process is very simple to understand for all traditional TV users.
IPTV offers the same features that are delivered by traditional TV but instead of receiving all programs as signals are received from a roof-top antenna, satellite dish, or fiber-optic cable, you can stream them or download and get played simultaneously with the help of an internet connection
Users can watch their favorite TV programs either on their PC, mobiles or even on their TVs with the help of a set-top box. Apart from watching live TV programs, users can also watch other on-demand video shows online.
How Does IPTV Work?
So far, you have been questioning What is IPTV and it has been cleared. Now you might wonder how it works. The entire IPTV system may look a little complicated but one can easily understand its working pattern.
Traditional TV sends analog signals through an optic cable to consumers, and the same process is carried out by IPTV but these signals are sent through a managed, private internet network. Traditional TV can broadcast only live programs but with IPTV you can watch live TV shows and also other VODs as they are stored on a server.
The working pattern is defined in a few steps for your better understanding
- The request is made by a user to watch a specific program. IPTV receives the request and starts processing it.
- After processing the request, the video stream is transmitted from the server to the user.
- The video content is processed through a secured, private internet network and the user receives the video stream on his device.
- The content is delivered in packets with the help of a real-time streaming protocol.
- User can play video on their device and if he wants to watch them on their TV then he needs to have an IPTV box.
Also, keep in mind that not all TVs can stream IPTV content. Check with your TV provider and confirm that the TV support IPTV streaming apps.
What is an IPTV box?
An IPTV box is a dedicated device that easily converts video streaming signals that are received through internet protocol into a simplified format that a TV can consume and broadcast. In simple terms, an IPTV box can understand internet protocol language and does the translation part to the TV.
You can connect an IPTV box to your TV through HDMI or AV cables or Wi-fi. Only to stream videos on TV you may need an IPTV box and for other devices, you may not need it. PCs can easily interpret internet protocol and they do not need them.
Hybrid IPTV is a new business model that has emerged in the market after the high demand for internet-based streaming devices and also on-demand video options in the market. This model supports traditional TV broadcasters to get them upgraded to consumers’ changed viewing behavior.
The Hybrid IPTV allows users to watch normal TV programs along with on-demand video content through a single set-top box. This supports providers to get adapted to the technology change without changing their infrastructure. By using a VPN for IPTV streaming, users can ensure their online activities are secure and their streaming data is encrypted, providing an additional layer of protection against potential security threats.
Without upgrading their set-top box, users can still request their favorite video content and can watch live TV shows with the use of a hybrid IPTV. Providers can offer more features at a minimal cost.
Types of IPTV format
Apart from delivering live TV channels, IPTV has extended its features by delivering additional services and other video formats. The most common video content formats are discussed below.
Similar to traditional TV, best sports streaming sites allow users to stream TV programs in real-time. You can find live sports and matches, live serials, and series through this format. But the main drawback with this format is users cannot choose their time to watch the live content.
Users need to watch the time the program is telecasted and there is no option to record or playback those events later. So, you need to make your time available if you want to watch the program live.
The functionality of video-on-demand format is similar to OTT providers. Once you subscribe to the service, you will be allowed to access thousands of video content stored in the library. You can request any video that is already in the library and can watch them any time.
The model has better responses among consumers as they get better flexibility on what to watch and when to watch it. After seeing the growing popularity of OTT streaming trends like Netflix, and Amazon Prime videos, IPTV providers have added this model to serve and retain their consumers.
Time-shifted TV is an upgraded version of live tv that well-handled the drawback of a live TV. In live TV we all know that we cannot playback the show whenever we want. But with Time-shifted you can watch previously broadcasted TV shows whenever needed.
This may look similar to the VOD option but it has one main difference which is time restriction. With Time-shifted TV you can watch previous programs only for a limited time. But with VOD you can watch even after years.
Essential Features of IPTV For Starting a Business
If you plan to start an IPTV business then you need to first know what is IPTV system and then its essential features that will grab the attention of end-users.
- Personalization – this is the core aspect that any end-user will accept any IPTV provider. According to their preferences, you need to offer them programs and shows. For eg. If a user’s mother tongue is Hindi, then the service should not be offered in some other languages. It should focus mainly on all Hindi shows and programs. Video monetization platforms can take advantage of this by offering Time-shifted TV as a paid service, allowing viewers to catch up on missed episodes or events for a fee. This model can be particularly attractive for sports fans who want to watch a game that they missed due to other commitments.
- A huge content library – before you promote your IPTV business you need to make sure that you have a huge content library that provides a wide range of options to all users. They should be able to get any type of content from different genres.
- Device compatibility – there is no compromise in this feature as users are using multiple devices at a time and they may need to watch their favorite program from any of their devices. So, your IPTV should support multiple devices and be more specific while searching like best IPTV for Firestick or best IPTV for Android and so on.
- Insights and analytics – if you want to succeed in your IPTV business, knowing what is IPTV and how it works will not be sufficient. You need to know your customer behavior and your business performance for which you need to have proper analytics and clear insights.
- Built-in marketing features – starting an IPTV business is mainly to make money and there is no doubt about it. For this, you need to embed multiple marketing features within your platform that will help you to increase your revenue.
The Market Size and Popularity of the IPTV Industry
If you are particular to start an IPTV business, you need to first analyze its market size and its demand and popularity of IPTV streaming apps. This will convince you to proceed further and will make your stay in this industry and survive efficiently.
- Globally, every year the demand for services is increasing by 30% to 35%.
- The stunning fact is there are more than 1 million IPTV subscribers globally by 2021.
- Countries like France, Germany, and the UK have the major IPTV market share.
- India is facing tremendous demand for IPTV services and it is likely to pass other leading European countries in their market share.
IPTV industry supports better advertising and can promote the service to millions of viewers easily. You should feel safe about investing in the IPTV business as the industry is at its peak.
Is IPTV the Future of TV?
The future of IPTV is quite challenging as the service is competing with OTT and CTV which are gaining massive responses in recent years. There is tough competition between these three technologies and we cannot guess what the future holds for them.
Is your broadcasting business is planning to get content from IPTV?
You may be in a dilemma on choosing either IPTV or OTT platforms to broadcast your content. It all depends on your requirement and what result you expect. The requirement varies as some may prefer greater reach and some may prefer higher content quality.
If you want to deliver the best streaming service without bothering about the cost and reach then you can blindly go for a service. if you want global reach then choose OTT service. whatever you choose, make sure you frame the right strategy and get better returns.
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We hope our article has helped to solve all your questions like what is IPTV and how it works and many more. Work more on elevating your branded IPTV solution and enhancing your platform development. Do not take much time in the decision-making initiate your platform-building process and start earning.
Frequently Asked Questions
- What does IPTV stand for?
IPTV stands for Internet Protocol Television which allows users to watch their favorite TV channels with the help of an internet connection and also without any cord support. Viewers can view live TV at the same time they can also watch other shows and events on their devices through the IPTV platform.
- What’s the difference between IPTV and linear TV?
Linear TV is the traditional TV that broadcasts programs in a scheduled manner while with IPTV there is no such schedule. Users can select any videos that are available and can watch any time.
- Is IPTV the Future of TV?
The future of IPTV service is unpredictable as many new technologies are emerging in the market. Along with IPTV, OTT service is gaining a massive response. So, there is always competition between these services.
- Are IPTV services available in all countries?
IPTV services are accepted in most countries and still some countries do not support this service. Before purchasing the service make sure it is supported in your region.
- Should you use a VPN with IPTV services?
The content offered through IPTV platforms is not always licensed and some providers may hold content without copyrights. In this case, the law will not permit to delivery of contents without a proper license. If you want to view those content then you may need a support of a VPN to view all geo-restricted content.
- How to Start an IPTV Business?
Starting an IPTV business is a dream for many aspiring entrepreneurs but still, they may fear surviving the tough market. To succeed in this business, you need to do enough market research and understand market demands. Have smart IPTV marketing strategies and frame a perfect revenue and business model.
- What Are the Things to Consider While Starting an IPTV Service?
First, you need to identify your target audience, then should find out the categories you need to have in your content. It can be sports, entertainment, news, or many more. Then make sure you possess the proper license for all the content you deliver through the platform. Have a reasonable subscription plan that will attract more users.
- What Are the Ways to Generate Revenue from The IPTV Platform?
Multiple revenue models can be integrated with an IPTV platform and can get you a better income. You can use an advertisement model where advertisement banners will be placed on your platform and advertisers will pay you more. You can also use a subscription model and allow users to subscribe to plans of their wish.